Loev in the Time of Cholera was truly an amazing book. I am currently reading "Free Prize Inside" by Seth Godin. It is a short read..actually really good. Its a marketing, business, creative, innovation kind of book. In the vien of Tipping Point (which was garbage and I never finished it). The Purple Cow (which I heard was good but I don't know...I haven't read it). I am in P.R., and looking into venturing into busines for myself...and also navigating through the corporate structure, which this book gives alot of good advice on...especially when you want to offer an innovate idea...or general innovations in business. I would recommend this book to anyone who is plannig on starting a business or trying to pitch an idea or innovation in there company and has been shot down numerous times.Of course there is a section which I am going through at the moment which doesn't sound flushed outenough...actually sounds like a load of bunk to me called edgecraft... But we will see. Everything else it spoke on was pretty good and has given me some excellent approaches to offering up ideasfor work or myself.