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Villager Senior
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Posts: 4,495
Join Date: Jan 2005
Location: London, , United Kingdom
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imported post -
23-03-07, 12:33 AM
Dada wrote:
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La Moor,
An example of a good cross over into the main stream has to be Mr Dennis's Kung Fu magazine from the 70's it was not only Hong Kong people buying into that.
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Kungfu is a good example of a niche market, but even these type magazines are Ltd in potential and commercial attraction. Large publishers with several titles can entertain these type magazines as they have the funds to brand the mag etc.They can sellglobally orat least nationallywhich would hit the right numbersfor it to be anywhere near successful. Anything else outside of this is hardly going to set the world allight in terms of revenue potential and actual return. Wouldnt surprise me if some enthausiatspublish and distribute the mag, and break evenjust for the sheer love of it.
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Investors want more than thishowever, a lot more..
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Suave Magazine is targetted to black business and black enterpeneurs. Somehow i dont see the white business sector being ready to concern themselves with our business issues more so than their beloved Forbes Magazine or Money Marketing Magaazine etc. There is no cross over there and ill just call that an instinctive observation. How many white people buy Pride magazine or the Voice or the New Nation?. So why because its targeting businesses would the result be any different? confused3Its still a target market consisting ofblack people. The only way you would possibly do so is to take away the BLACK target market and make it for the business fraternity. However then, as i said earlier, you have entered the playing feild of stern competition.
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Black people are famous for our sense of style and culture which has always been very leading edge and turns into main stream. Many of the Fashions and Music and etc is lapped up by the mainstream so provided one simply presents in an assumptive manner which Europeans do all the time, one may get a way with it depending on how it's marketed.
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Yes we are but this is not a fashion magazine it is a business publication as far as i was aware. Plus alsothe reality is, we are not renowned in the same way for our business acumen, are we?
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Many brands may see the publication as place to place their brand to give it credibility etc. ..........must dash I am cooking.
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Bet its nowhere near as nice as the Stew Chicken i just boxed down from WestGreenRoad.
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Dadacredibility is all important to brands. When a publication is new the brands often give it credibility and not the opposite. This iswhy newpublications can take time, and deep pockets, before a profit is returned. Before a medium has built up a verified audience and a credible reputation it struggles tocommand a high commercial value and often gives away its advertising at a loss.
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The biggest reason i feelthese guys never got the funding they were seeking was because every Dragon instantly knew that publishing is a very high cost/overheads business, therefore massive potential for failure. Unless they were walking in saying that they already had 100,000 subscriptions or sales it was never going to happen. Even a mainstream publishing idea woould probably not cut it with them for the exact same reasons, unless there was a unique selling point that caught their attentions.
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