See your point, wasn't raised with the flashing light boxes either, people in poverty are sometimes better off than they think at times... we used to run loose in Trent Park, make hide outs and what not until later when we needed money was only then that drugs and crime started getting in the mix. But we weren't into expencive clothing and that culture at all. We had our own. Kids nowadays buy into other cultures so much they can't see their own but its still possible to turn them around if they can see the benifit in being culturally aware of themselves....

At the moment they literally benifit from being bruk pocket get £100 every two weeks for it, negative reinforcement. But that lack of (a real) benifit/gain is the pivot where most fall off... all the books in the world won't do a thing unless that person can see or grasp what is to be gained from that furthered understanding and its a culture that they would otherwise join/form where they'd be likely to experience that benifit. Right now it seems we're at the stage where people are reading the bible to themselves every other night but not going to church which is where a culture would be formed that would weild them together in an understanding to better themselves collectively in some way... or they're going to church but not making anything out of it enough (Ie; Not culturing their experience) to benifit from it, which would be something that others take note of and want to join, seeing what is being reaped and wanting to sow kind of thing.

Its not even a case of, ''Oh I won't see whats to be gained so whats the point'' kind of thing, looking at other nations 50 years ago many were in the same fuedal (sp) kind of state but have worked it out since seeing what is to be gained from working together making a culture out of it (or visa versa, I'm thinking China here) and keeping it going past any problems. Its the same with a Rennaisance... thats just an, ''update'' of past traditions and culture to reside within.