Well i'll be honest and to the point i'm a fairly good looking young man, had no friends and two years ago i started grooming more than ever i mean girls didn't use to look my way, now that i look really good i have lots of girls and guys chatting me up and i would say i enjoy it, i get compliments from both about being goodlooking and most i can do is return the favour if i see someone that looks good, my male friends ask me for grooming tips and ask my advice on wearing clothing that looks good, so to answer your question i think every guy would like to look his best because it improves self esteem and confidence.