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Posts: 4,363
Join Date: Apr 2004
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17-03-06, 12:56 AM
The big brands are desperate to tap into the youth market and today that means getting close to some dangerous stars. Top of the pile at the moment is 50 Cent - rapper, cultural icon, hugely successful entrepreneur - and most famous for the number of times he's been shot at. He now has his own gun-based video game, Bulletproof, and his deal with multi-national sports brand Reebok created a stir when their first TV advert with him was pulled because of claims it glorified violence. With extensive access to 50 Cent on his recent UK visit, the Money Programme looks at the booming world-wide business of hip hop and the headaches it's causing big name companies as they try to get in on the act.
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[align=center]Cooning Curtis Jackson - Whitey's Media Prostitute[/align] |
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