Full story here

I heard this story on the radio on the way home, and to be honest i thought it was a joke, having checked it out..I'm speechless.... What moron came up with that bloody idea to sell to the yout..things are already bad enough without major manufacturers like PUMA selling shoes like this... As far as I'm concern PUMA ought to be boycotted by every descent African!!!

Or am i overreacting here...you tell me...

k, was gonna post this

its quite shocking and disgusting

all the anti gun crime groups should rally together and get the trainers banned

the fact puma have recieved so much complaints show they shouldnt come out

Jochen Zeitz

CEO of PUMA in Germany

Is the Man to write to, I understand that PUMA is enjoying good profits this year and is looking to promote a new lifestyle brand. Don't know about the use of a Gun image but He should be made aware of the Negative PR backlash by our Community if this was the case.

However if the LIkes of Toyin were to campaign against it caution should be had as often the Bad Publicity is what they are looking for.:P

@ Dada a very good point. I thinkanyone with a certain amount of common sense will know that it is just a publicity stunt, once the media highlights any campaign against guns on trainers the manufacturer that they are complaining about will gain street credand more sales as a consequent.

Imagine if they were to put flowers on their trainers no one would complain (execpt those who usualy buy that brand)which means no extra sales, it might even have a negative effect.

I think they're all ready expecting a deluge of complaints. The best thing to do is boycott.

I'm surprised people still buy anything from Puma.

"Our hands are on the ammo cos the battle's still on" - Rebel INS

Told you there's a trailor load didnt i................?



Oh How the Puma Boss laughed you out the door..........

LOL so you're going to follow me around forever and make silly remarks? Grow up.

You only end uphurting yourself when you hold grudges, remember that.

Moro Naba wrote: Havent a clue what you're talking about, this threads about Puma trainers isnt it?

Go back and wait for "You know who" and if he makes you cry like a girl when he arrives, try keeping your trap shut and see if that works.

Le Moor wrote:
OK. I'll keep that in mind.

Can somebody paste the full story here? or use another news link?

I heard about this on this radio but I'm suspicious of the whole story, I'm finding it hard to track any sort of picture of this shoe or articles on this since it isn't in Puma's Autumn/winter '06 collection.

http://www.ligali.org/article.php?id=568







Gun stunt backfires as youth label puma trainers "gay"

Thu 9 November 2006




[align=justify]
[align=justify]An overt publicity stunt backfires on sportswear manufacturer, Puma as its new Clyde range of trainers is labelled ‘gay’ by young people. [/align]


[align=justify]The trainers feature a machine gun logo on the back and an inscription that states “I steal for a living�. The 'limited' edition Bonny and Clyde inspired trainers from Puma seek to manipulate anti-gun crime campaigners into generating controversial publicity to give the product ‘street cred’.

Unfortunately for Puma the design was branded ‘gay’ not only by young people involved in sports but also those students who do not normally observe the latest fashion trends. One young student remarked “if I got those gay trainers as a christmas present I would ask my mum to find the receipt and get a refund�.

This is not the first time a sportswear manufacture has used shock tactics to try and exploit young children. In 2005, Rebook attempted to use 50 Cent's anti-African gun promoting image to sell its new “I am what I am� range. The Ligali organisation was amongst those responsible for bringing its TV and instore promotional campaign to an end.

Puma has defended their position by claiming their trainer design is a “mere work of art�. [/align][/align]