He’s back and he’s black– not urban!
BY Davina Morris
THIS FEBRURY, Geoff Schumann said a fond farewell to all who listened to his Sunday evening radio talk show on BBC London.
As he announced his departure over the airwaves, many a disappointed caller rang in to express their disappointment that the outspoken radio host would no longer be delivering his no-holds-barred and often provocative views on issues concerning the black community. But as of next Monday, Schumann will be back on the FM dial– every weekday morning.
Fast-rising radio station Life FM will provide the new home for the bubbly broadcaster, known for his comedy and informed chat. Based in north-west London, Life FM currently transmits to the Brent borough. Schumann tells us more about his new radio outing.
“It’s gonna be a great breakfast show featuring talk and music, aimed at listeners between the ages of 16 and 35,40,” he explains. “The idea is for it to provide a mixture and not just deliver 24-hours of death and destruction. It’ll be similar to what I did on my show on Choice (FM) before they sacked me! Basically, I’m back and I’m very excited.”
Of course, Schumann is no stranger to breakfast radio. From 1997-2004, he co-hosted leading black music station Choice FM’s weekday morning show with fellow presenter Martin Jay, as well as hosting the station’s popular Saturday morning talk show, The Schumann Shuffle. The latter saw Schumann providing debate and discussion on a variety of issues concerning the black community, which proved popular with many listeners.
It was therefore a huge surprise to many when, in 2004, Schumann was sacked from Choice, following the sale of the station to radio group GCap Media (owners of radio stations Capital, Classic FM and XFM). But with GCap looking to put their own, more commercial stamp on their newly acquired station, Schumann’s services became surplus to requirements. Did he ever hold any resentment towards the Choice DJs who survived the cull?
“Not at all,” he says. “People have mortgages and bills to pay and nobody owed me anything. I certainly didn’t expect anybody to walk out in protest because I’d been sacked! Martin Jay knew that Choice were gonna sack me and he didn’t say a word to me, but at the end of the day, he looked out for himself. I haven’t spoken to him in four years. What is there to say? He looked out for himself and I’m sure many would do the same.”
“At the end of the day, I was dismissed because my style was deemed not right for the station’s future plans. And if you listen to Choice now, that decision was obviously right! I assume, I was deemed too controversial, but I make no apologies for that. The thing with me is that I’m not afraid to call myself black. I’m black— I’m not urban.”
With the more recent news that GCap has now been sold to rival company Global Radio (owners of radio stations Heart, Galaxy and LBC), the future of Choice FM, perhaps, hangs in the balance once again.
Following the news of this sale, rumours soon emerged that Choice may have its name and music policy changed by the new owners. This, of course, sparked concern amongst media insiders, who feared for the future of Choice– Britain’s only legal, FM station dedicated to black music.
“Until we have our own Alan Sugars or British versions of Oprah Winfrey, others will continue to dictate the future of our brands,” says Schumann. “We need big investors who will set up media outlets that allow us to set our own template and our own agenda.”
While his departure from BBC London– where he worked from 2004-2008– was a mutual decision between himself and the bosses, Schumann is disappointed at the Beeb’s treatment of black shows. He considers the current state of black radio.
“For some institutions, like the BBC, the concept of black radio is: put it on late at night and dictate what the broadcasters are allowed to say. For others, like Choice, it’s about keeping the community singing and dancing. We’re versatile people, but unfortunately, other people from outside our community have been allowed to decide what is best for us.”
“When I was on Choice, my show– a talk show– had an audience that was higher than any of the station’s other shows, and yet I was told, by a white man, that my style wouldn’t fit in with the station’s future plans. Generally speaking, a radio show with high ratings is usually the show that a station will keep. But when you want to create the impression that all black people want to do is listen to music, you sack the host that does the talking!”
He continues: “Similarly, at the BBC, the head of the black unit was a white woman, who I had to go to to get permission to talk about black issues. There were other black staff there who would agree with you privately that it was odd for a white woman to be in charge of the black shows, but of course, they’d say nothing out loud.
“This is much of the problem. As a community, too often we’re being defined through the eyes of other people and to me, that’s not right. That’s why I’m excited about Life FM. The station is owned by a black woman and features broadcasters who are passionate about the condition of our people.”
No surprise then, that Schumann feels at home at Life FM. Renowned for his straight-talking, unapologetic style of broadcasting and his passion for addressing real issues facing our community, it’s not hard to see why he may be dismissed as angry or radical by those who can do without the ‘controversy’ of an outspoken black broadcaster. Was Schumann never tempted to ‘tow the line’ and talk about issues that suit the mainstream audience?
“I can’t do that,” he says. “I acknowledge that in all business, a certain level of commercialism needs to be taken into account, in order to bring in revenue. But out of a 24-hour day, I don’t see why a few of those hours can’t be dedicated to informed chat.”
“I have to face people in our community; people who do good work to try and make a difference in our community. I couldn’t face those people if I simply towed the line and gave in to the idea of playing music 24-7 and having mindless debates about Facebook or how wotless black men are. A lot of the problems in our community stem from a lack of African identity. Once we understand who and what we once were, then no other cultural group will be able to come in and divide us.”
Catch Geoff Schumann from June 30, Monday-Friday from 7-10am on Life 106.3FM
Voice Online :: He’s back and he’s black– not urban!