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Villager Senior
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Posts: 2,406
Join Date: Dec 2004
Location: South London, , United Kingdom
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10-03-05, 10:18 PM
Personally, seeing this brand on everything is soo boring. It needs a complete rebirth.
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Villager Leader
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Posts: 5,749
Join Date: Jun 2004
Location: virtualcity, ,
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10-03-05, 10:19 PM
I reckon it's just a slightly tired brand. They've got a generally decent clothing range, but the brand relied on being shocking and risque. You can't be shocking and risque for 10 years using exactly the same methods. Thus I reckon given a prolonged period of poor performance they'll come back with something else.
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Villager Senior
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Posts: 2,406
Join Date: Dec 2004
Location: South London, , United Kingdom
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10-03-05, 10:37 PM
COLTRANE wrote:
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I reckon it's just a slightly tired brand. They've got a generally decent clothing range, but the brand relied on being shocking and risque. You can't be shocking and risque for 10 years using exactly the same methods. Thus I reckon given a prolonged period of poor performance they'll come back with something else.
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I agree, butI don't think they can top the FCUK brand. I can even remember where I first saw it, and the shock I felt. Now, it's like, sooooo???
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Villager Leader
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Posts: 5,749
Join Date: Jun 2004
Location: virtualcity, ,
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10-03-05, 11:07 PM
so u were shoked uuh?
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Villager Leader
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Posts: 5,749
Join Date: Jun 2004
Location: virtualcity, ,
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10-03-05, 11:09 PM
Lady Vee wrote:
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Personally, seeing this brand on everything is soo boring. It needs a complete rebirth.
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Too many 'shocking' t-shirts, not enough good clobber. And once the 15 years olds had got bored of 'FCUK football' and the like they didn't have a lot else, really. FCUK is suffering from the rise of dyslexic shoppers wondering how Conservative Future UK have moved into retail.
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Villager Senior
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Posts: 2,406
Join Date: Dec 2004
Location: South London, , United Kingdom
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10-03-05, 11:12 PM
COLTRANE wrote:
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Lady Vee wrote:
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Personally, seeing this brand on everything is soo boring. It needs a complete rebirth.
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Too many 'shocking' t-shirts, not enough good clobber. And once the 15 years olds had got bored of 'FCUK football' and the like they didn't have a lot else, really. FCUK is suffering from the rise of dyslexic shoppers wondering how Conservative Future UK have moved into retail.
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Villager Leader
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Posts: 5,749
Join Date: Jun 2004
Location: virtualcity, ,
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12-03-05, 06:00 PM
and is Next is doing very well - or it was last time I looked. I think H&M are in pretty rude health too
It's the shops that sell disposable clothes like Zara, H&M and TopShop (Abissinia knows this) that are the big noise at the moment. It's difficult to talk about retail without talking about M&S - but their model of changing stock once or twice a season is looking very tired now. Maybe FC have made a similar mistake?
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Villager Senior
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Posts: 2,406
Join Date: Dec 2004
Location: South London, , United Kingdom
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13-03-05, 06:18 PM
Next used to be a good brand because their clothes were well made and reasonably priced. However, the last clothes I bought for my son were not of the same quality as before. Their footwear is ok, and I do like their homewares, although it has to be said it is overpriced. For kids clothes, Gap is great - their jeans are brilliant - not a hole in the knee in sght!
M&S's problem was that it was a brand you automatically associated with your Mum. When they tried to tap into the younger generation (David Beckham's brand ofclothes for one), it failed dismally. Their food also faces strong competition from supermarkets (although it has to be said their food quality is second to none).
FCUK saturated the market with its brand and has paid the price. It should've keep itself as the designer label it started out as, and left the disposable clothes to Next et al.
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Villager Senior
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Posts: 4,527
Join Date: Jan 2005
Location: London, , United Kingdom
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14-03-05, 02:25 AM
FCUK- are a classic example of taking their eyes of the ball. What was doing it yesterday aint doing it today. They need to look at Gap and H&M for whats doing it now. Theyve also got far too much overpriced junk in their stores.
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Villager
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Posts: 789
Join Date: Mar 2005
Location: , ,
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03-04-05, 12:07 PM
I couldn't agree with you more `Le Moor.. my thoughts exactly.
the clothes are far too plain and at extortionate prices. that's why everyone goes to H&M and Next.
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Villager Leader
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Posts: 3,395
Join Date: Nov 2003
Location: , ,
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04-04-05, 12:21 AM
@Just the accrynom alone I am glad it is losing money. But no flavour in their styles and stuff. Was checking a catolouge of their stuff.Dry like hell.
FB
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