I don't know if anyone saw the Dragon's Den when Levi Roots was on. He ended up with the most powerful of the dragons (Peter Jones) saying that he wanted to work with him. Well I went into Sainsbury's and actually saw with my own two eyes Levi's sauce!!!!

Really happy for the brother - just like my jew friends by jewish I was very happy to buy black (even though it was partly white funded but we have to start somewhere) LOL!

@mba

I bought this sauce when i first saw it and have been converting family and friends ever since!!

good for you - I notice from some of the clips on line about this that the fact that a black man is making good really irks some people - they cannot seem to let go of what was his past (I had no idea about it until I saw all the negative comments).

An excolleague of mine - jewish always used to make a point of buying jewish, whether it be john lewis, M&S, Sainsburys etc. So now I finally get the chance to buy my sauce knowing that the money will be going to the elevation of a black man - all power to him, lol.

yep. well many of us on the board have tried it

see link Dragons' Den (reggae reggae)sauce hits shelves

have they...thanks for the link I've seen it. What did the many people think about the sauce?

Good to see Levi making it in the fickle world of big supermarkets.

I am yet to purchase my bottle. I sat nervously watching that episode when he was on Dragon's Den.