It seems to me that all that some people can have issue with what Chi is saying here is because she didn't come out and say that they definetly did alter B's picture on purpose. She said that she wouldn't put it past them to do that. Basically people are not really disagreeing here.

They probably did have a look in mind and wanted B's skin tone to kind of blend more with her hair it is probably the look that they were trying to get with the lights.

I don't really have that much of an issue with the lights in this pic my main issue is with dyed weave like i said i don't see the point in hair companies doing stuff like this at all.

Beyonce being made to look light, bright and damn near white is of no surprise to me whatsoever, purely because she's dumb enough to let it happen. No black woman with a single shred of integrity would allow a picture like that isn't anywhere close to being a true representation of who she is be used in an international ad campaign.

Nonsense, plain and simple.

Honestly I don't see anything here that is more extreme than what normally goes on. People are carrying on and using words like "unrecognizable".
I can spot that that's Beyonce from a mile away and by this point I'm used to seeing her lightened in photos and photoshop. Yes, they probably tweaked her features to fit what they feel will sell to the masses (as they do w/non black models as well) but I can still tell it's Beyonce so it can't be that drastic of a difference.

That's Beyonce, it looks like Beyonce, and with someone of her skin color it is VERY common for one to either decide to make her bronze or to make her lighter.
I'm not condoning the underlying reasons behind why they chose to pick up on her lighter tones but I don't see how this photo is so much different than other photos of her and other black photo-shopped women in the media.

and some of you all are acting like Beyonce's nose is flat against face. The woman does have a bridge and depending on her profile it can be long as well and appear to dip downwards.
Beyonce and I have almost the same exact nose. I have a slightly wide bridge and nostrils that flare slightly straight forward, but turned at a downward angle it can look long and I look different in many of my photos because of my nose.
The skin color too is similar in the way it is easily manipulated either way and so there is more tendency and temptation to play with it.



you need only look at Solange to see that similar trait runs in the family


also, looking at it in an analytical way the thing that seems the most strange to Beyonce is the fact that her eyebrows are so much lighter than I'm used to seeing them which only seems to wash her out more. It's not an attractive photo and whoever did the photoshopping/makeup, whatever, someone went wrong IMO as I don't think the colors/lighting do justice to the model or the product.

I agree with you on the media's portrayal of black people as only acceptable with European traits or standards, I just don't feel the opposition to this photo matches the crime in this case.

I know what you're saying about the hair thing. Before I even considered her lighter skin/hair/eyebrows, the first thing I thought was "what? they're getting the queen of lacefronts to be a spokesperson for hair-care?" To me that was the highest irony.

Kunjufu, you cant tell me that I pretended any issue does not exist.

I have not yet gone beyond giving my opinion of that picture of Beyonce and having to defend that opinion.

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@ Blacklion, my choice of words were appropriate as I see it thankyou.

@ VK, Beyonce looks very light under particular lighting because she reflects it........its self explanatory IMO, and I believe we all know this already or at least have seen it before.

If you think she doesn't tend to look lighter under certian lighting then thats your opinion, I happen to think she does.