Because she's worth it........eediot!!

Honestly.......the only thing which is very different is her hair, especially the colour. Everything else just looks like the same Beyonce to me.

Chi - are seriously saying that Bey is that white? I've seen her in real life in the orginal DC line-up and she isn't. they've also made her nose longer and straighter and have put in cheekbones to make her face appear thinner. she looks like a 35 year old albeit good looking white woman. Not even Shakira or Mariah are that fair. I expect no more from the only cosmetics company ever to be convicted of racist hiring practices. Bey's got enough money she should end her contract with them because they are making a mockery of her. If they are marketing the product to white women, why not just use a white celeb instead of white-washing a black one with dead white woman hair on her head?

Here'a link to see a comparison: scroll down it

Binside TV: BEYONCE L'OREAL AD PHOTOSHOP WHITEWASH?

@ Babygirl......I've seen Beyonce in person too, she was quite light and not as dark as she looked in the comparison picture you provided. You have to factor in the lighting on the photo shoot, especially as she is quite light to begin with. Anyone who is light with light hair will look paler than if they had darker hair. It seems that she tans well also and it shows in some of her pictures.

To me, its the hair and the lighting maybe which may make her seem lighter, but as for her features they dont look much different to me especially as she usually has a shaded nose. Thats my honest opinion.

ok we'll aggree to disagree. still think l'oreal photoshoped her to look white though

@baby girl....cool, I respect your view. I wouldn't put it past them to adjust lighting and give her hair that will make her look paler.

cmon @chi...I know you love to hang on to your beliefs like a lion on fresh buffalo meat!!..but even Stevie can see she has been photoshopped to death..the nose is so long for crying out loud..and made lighter as well..
Anyways who we kidding L'oreal is marketed to YT women so they had to make Bey look very white and the money was too good for Beyonce..she forgot about over exposure not good for a proper artist...
YT women must be more peeved of though especially knowing Beyonce is wearing a weave or lace front or whatever creature this women put in their hair..
They already coveting Obama..taking all the glory...Obama might have been 'abandoned' by his dad..but it was AAs that propped him up!!...now they be trying to fool their kids into thinking that Bey is mixed...in other words Blacks cannot produce and mentor such a grounded and well balanced individual..oh there I go again

@chi

I dont care how light beyonce looked to you she that aint her skin tone! Please!
You'll be telling us next she blacked up for the DC vids!

Who are they trying to market with this ad?
This is not going to fool many people.
Are you sure that this ad is for hair and not make-up?
I don't see the point in companies like this getting people with weaves to advertise their hair products. At least they could have got a black woman and styled her with their own hair it doesn't matter that much if it is relaxed or natural.

Probably lights and the make-up they gave her lightened the look of her skin.

@ lullaby......,.as I said before, if anything is making her seem lighter its the lighting and the choice of hair colour.

Beyonce is light enough that a photo shoot with strong lighting will make her look light. I think we all know that already.

@ astmartins, Beyonces nose looks just like it usually does when its been shaded, and the side angle may be what is making her nose look longer to you.

There is absolutely no doubt about it....you're not telling me that a proffessional photographer and advertiser made a mistake with the lighting...GTFOH She has been deliberately lighten to look WHITE...If had dropped out of the sky and never knew who or what beyonce was.. I could easily think she was WHITE or at best biracial!!

For me its disgusting and it send a very BAD and disturbing message to darker skinned Africans...

@chi

Beyonces nose looks just like it usuall