BN quadcast report. Where did the data come from?

Maat · (#1 (**permalink**))

"This site reaches approximately 6,647 U.S. monthly uniques. The site attracts a more educated, largely female, over 65, African American audience.The typical visitor reads essence.com. "

bnvillage.co.uk (rank 218,914) - Web Site Audience Profiles from Quantcast

Just came across this site. Check it out. What do you think of these stats/rough estimates?

Agu Bu Oji · (#2 (**permalink**))

Interesting.

Can't be accurate.

Shemsi en Tehuti · (#3 (**permalink**))

They aren't reporting the British and other participants on BNV, only African-American. It could be accurate about the Americans visiting the site, I don't know. One question though...what is a "unique"?

Maat · (#4 (**permalink**))

@BP: They aren't accurate because it's US only and I don't recall any questionnaires put up in any forums to gather that kind of information.

Hmm have any of our US cousins been asked to complete a questionnaire of any sort that we aren't aware of??

Quote:

Originally Posted by Shemsi en Tehuti

They aren't reporting the British and other participants on BNV, only African-American. It could be accurate about the Americans visiting the site, I don't know. One question though...what is a "unique"?

I'm guessing that it's the differences or unusual patterns of use every month. It's interesting to see that the majority are passers by compared to actual users. I suppose it's also a good thing that none of you guys are considered as addicts LOL....and am tell me if I'm seeing this right. Are most respondents over 65 years old

LadyDay · (#5 (**permalink**))

well i am assuming that HITS are generally the amount of times the website is visited. Unique hits would be regular traffic, or individual ip's accessing the site on a day to day basis

not dsure for definite but sure does sound reasonable

Agu Bu Oji · (#6 (**permalink**))

Hits are the amount of times the website is visited so you get 100,000 visits ie hits a month... Uniques are those hits that are new, I think, unique as in not noted as regular by the system.